The idea that they only want high end customers won't wash. GM doesn't stay alive by selling Caddys, they need to sell Chevys and trucks. Same goes for Smith.
If the product in question listed for $400 you could say that 'you got what you paid for'. At the current list price S&W should take a good look in the mirror.
It's happening now with another old time American firearms manufacturer. They all seem to have their problems but seem to get it straightened out in time. Let's hope they do so again!